TO THE POINT: VIDEO MESSAGES ARE #PUNK.
AND ACHIEVE UP TO 50% HIGHER RESPONSE RATES.
Video is a highly effective means of increasing the response rate of direct initial contacts. You also promote your employer brand and the candidate experience many times over, among other things.
√ provide a lot of information in a short time.
√ offer authentic first impressions for the candidates.
√ are convenient and entertaining for the potential candidate.
√ show whether a company and job are a good fit for the applicant.